![]() She is so outside of the norm that nobody quite knows how to handle her, so most just settle on annoyance. She is extremely friendly with the teacher while she expertly swoops her baby hairs into little parabolas. You wonder how she can muster up the will to socialize outside of polite grunts at this hour, and you decide that you’ll just never get it. She strolls into homeroom, late like every day, in pajama pants with an Arizona iced tea firmly in hand. Then, from the stupor of the morning a voice rings out clear as the lunch bell, “GIRL BYE, YOU PLAY TOO MUCH. You are barely awake, as is the natural order of things. You are a student there again (I know, bare with me). Picture this: It is 7:25AM in your high school. Nicole, thanks a lot.Nandi is a Junior, English major, student staff at the Women’s Center, and member of the Retriever Poets slam poetry team MARTÍNEZ: Nicole Froio is a freelance journalist, a culture columnist for Refinery29. It's more like she uses her powers, her loud Latina powers, for good. Why are you talking about him? What did he do to you? Nothing.įROIO: So, like, things like that where she's actually using that aggression and, like, that disruption for good rather than building it as, like, just aggression or just violence or whatever. MIALANI AURORA: OK, you see, Samantha, that's what we're not going to do today, OK? Let me just stop you while you're ahead. Instead of that, Mialani does videos where it's like the Hot Cheeto Girl stands up for the gay kid who's being bullied. She actually redirects the aggression towards bullies as opposed to the idea that she's just aggressive all around and would pick a fight with anyone, which is what people think about these girls. MARTÍNEZ: How are we seeing that now being redirected in a way where it's more of a positive?įROIO: One of my favorite creators trying to reclaim the Hot Cheeto Girl stereotype is Mialani Aurora on TikTok. And so I think that the Hot Cheeto Girl kind of phenomenon is a good example of how marginalized people can take a stereotype and really turn it onto its head and be like, actually, we're good.įROIO: You're just being a little racist. It's just that you're reading it through, like, a racialized, like, prism of the scary Latina girl. We're loud, but we're really kind and there is no aggression there. MARTÍNEZ: And also that loudness is kind of mixed in with, like, this aggression that isn't quite necessarily the truth.įROIO: Exactly. ![]() And it's true, like, the Hot Cheeto Girls are always Black and Latina, but the original kind of depiction didn't, like, use that as a punchline, if that makes sense. And I think that they started kind of, like, infusing it with some racialized elements. From then on, a lot of people started hijacking the concept of the Hot Cheeto Girl. Rosa was played by a Latino man who - he portrayed her as kind of, like, this kind but loud person. ![]() So the first kind of instance that came on to TikTok was Rosa. When you look online - and you kind of write about this in your article - that it's kind of being hijacked in a way.įROIO: Yeah. MARTÍNEZ: So there is a bit of a reinforcement of a negative stereotype, it seems like, with Black and Latina women. So they'll always pull out, like, a bag of Hot Cheetos and they'll eat them, and they'll always offer you some as well, of course. Now, so how did Cheeto, the actual snack, get roped into this whole look?įROIO: I think that it's because one of their kind of self-care items, you know, from the stereotype is Hot Cheetos. MARTÍNEZ: They are definitely soothing sounds to say the least. And then, you know, because of her nails, like, it's always, like, a little noisy. NICOLE FROIO: You can smell her before you can see her because she will take out perfume from her bag and she'll spritz it all over herself. And I began by asking her to explain what we'd be witnessing if we were hanging out with a Hot Cheeto Girl. We spoke on the eve of a White House screening of Eva Longoria's film "Flamin' Hot," which is based on a memoir about the creation of Flamin' Hot Cheetos. She's a culture columnist for Refinery29. But Nicole Froio says Latinas are taking the meme back. There are lots of people poking fun at the look on social media and some comments that are just downright racist. Maybe you've seen them - big nails, big eyelashes, even bigger personalities - talking about Hot Cheeto Girls.
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